The specialisation question
GuidePlatform, growth, AI, data, B2B. When specialising raises your ceiling and when it traps you.
Career · the long game
Navigating a product career.
What changes at each level, what gets you promoted, and the lateral moves that are worth more than a title bump.
Associate PM
0–2 yrsJudged on execution. Ship what's agreed, on time, with the details right. The skill to build here is writing clearly enough that nobody has to ask you what you meant.
Product Manager
2–5 yrsJudged on outcomes for one area. You own the problem, not the backlog. Discovery becomes real work, not a phase.
Senior PM
5–8 yrsJudged on ambiguity handled. You get given a business problem, not a feature. Influence without authority becomes the whole job.
Principal / Group PM
8–12 yrsThe fork: depth (Principal — hardest technical problems) or breadth (Group — people and portfolio). Both are senior; only one has direct reports.
Director / VP Product
12+ yrsJudged on the system: hiring, operating cadence, portfolio bets. You stop making product decisions and start deciding who makes them.
Career guides · 8
Moving into AI product
GuideWhat transfers from your current domain, and the four gaps hiring managers actually probe.
Your first 30-60-90
TemplateA plan that earns trust instead of announcing a reorg in week three.
Getting promoted on purpose
GuideThe evidence pack, the sponsor conversation, and why "do the next level's job first" is only half true.
Relocating into the Irish & EU market
GuideVisa reality, where the PM roles actually are, and how European hiring differs from US processes.
Surviving a reorg or a layoff
GuideWhat to do in the first 72 hours, and how to talk about it in interviews without flinching.
Building a PM portfolio that gets read
TemplateThree artefacts, one page each, and the order a hiring manager opens them in.
Salary benchmarking in Ireland and the EU
GuideWhere the public data is honest, where it isn't, and how to anchor a level conversation.