Certifications · 37 mapped · free and paid

Which certificate is actually worth it.

Every credential here is from a recognised provider — cloud vendors, universities and the established product bodies. Sorted so you can compare cost against what it opens, not by who pays for placement.

ProviderCredentialLevelCost
Google Cloud

Generative AI Leader

Business-side GenAI fluency — the one to take first if you are a PM, not an engineer.

Foundational$99Open ↗
Google Cloud

Professional ML Engineer

Deep and genuinely hard. Only worth it if you build or closely own ML systems.

Advanced~$200Open ↗
AWS

Certified AI Practitioner

Vendor-neutral enough to be useful; the strongest foundational AI cert if your shop runs on AWS.

Foundational~$100Open ↗
AWS

Certified ML Engineer – Associate

MLA-C01, with a cheaper beta variant at times. Hands-on and pipeline-heavy.

Advanced$150Open ↗
Microsoft

Azure AI Fundamentals (AI-900)

Free learning path, paid exam. Good vocabulary builder in a weekend.

Foundational~$99Open ↗
Microsoft

Azure AI Engineer Associate (AI-102)

Hands-on build track. Expect to write code against Azure AI services.

Advanced~$165Open ↗
DeepLearning.AI

Deep Learning Specialization

Andrew Ng's five-course sequence. Still the reference foundation.

IntermediateCoursera sub.Open ↗
DeepLearning.AI / Stanford

Machine Learning Specialization

The modernised version of the original ML course. Start here if the maths intimidates you.

FoundationalCoursera sub.Open ↗
IBM

AI Engineering Professional Certificate

Broad and applied. Recognised more by HR filters than by engineers.

IntermediateCoursera sub.Open ↗
NVIDIA

Deep Learning Institute

Workshop-based and infrastructure-heavy. For people who own the training stack.

Advanced$$Open ↗
Univ. of Helsinki

Elements of AI

Free, no maths, genuinely well made. The one I send to non-technical stakeholders.

FoundationalFreeOpen ↗
Google

AI Essentials

Practical everyday-AI skills. Audit free; the certificate is paid.

FoundationalFree to auditOpen ↗
Google Skills

Introduction to Generative AI path

The cheapest sensible preparation for the Gen AI Leader exam.

FoundationalFreeOpen ↗
DeepLearning.AI

Short Courses library

60–120 minutes each, built with the model vendors. The fastest way to stay current.

MixedFreeOpen ↗
Hugging Face

LLM Course

Code-first and free. The certificate of competence is that you can now build things.

IntermediateFreeOpen ↗
Kaggle

Learn micro-courses

Short, practical, notebook-based. Intro to ML and Feature Engineering are the useful two.

FoundationalFreeOpen ↗
fast.ai

Practical Deep Learning for Coders

Top-down teaching. Needs real Python.

AdvancedFreeOpen ↗
Microsoft

AI for Beginners

A complete open curriculum. Dry, but nothing is missing.

FoundationalFreeOpen ↗
Anthropic

Learning resources

Strong on prompting and agent design, and unusually honest about limits.

MixedFreeOpen ↗
OpenAI

OpenAI Academy

Good for getting a whole team to a shared vocabulary in an afternoon.

FoundationalFreeOpen ↗
Duke (Coursera)

AI Product Management Specialization

The closest thing to a formal AI-PM credential. University-backed, not a course mill.

IntermediateCoursera sub.Open ↗
Reforge

Membership programs

Expensive and worth it mid-career. Growth, strategy and AI tracks taught by operators.

AdvancedSubscriptionOpen ↗
Pragmatic Institute

Certified Product Manager

The framework enterprise B2B hiring managers recognise by name.

Intermediate$$$Open ↗
Scrum.org

Professional Scrum Product Owner I

Cheap, widely recognised, and it clears the "do they know agile" filter.

Foundational~$200Open ↗
Scaled Agile

SAFe Product Owner / Product Manager

Only if you're targeting large enterprises that run SAFe. There, close to a requirement.

IntermediateCourse + examOpen ↗
Product School

Product Management Certification

Strong network and brand recognition; curriculum is foundational rather than deep.

Foundational$$$Open ↗
AIPMM

Certified Product Manager (CPM)

Recognised in some enterprise hiring processes, invisible in most startups.

Intermediate$$Open ↗
Scrum Alliance

Certified Scrum Product Owner (CSPO)

Two days, no exam. Buys vocabulary and a network, not depth.

Foundational$$Open ↗
Maven

Cohort-based PM courses

Live and instructor-led, hit and miss. Check who's teaching, not the brand.

Mixed$$Open ↗
SVPG

Article library (Marty Cagan)

No certificate, more useful than most. Read it before paying for anything.

All levelsFreeOpen ↗
Amplitude

Amplitude Academy

Product analytics with free completion badges. The metrics grounding most PMs are missing.

FoundationalFreeOpen ↗
UVA Darden

Digital Product Management

Free to audit. Solid academic grounding in the fundamentals.

FoundationalFree to auditOpen ↗
Mind the Product

Community library & talks

Conference talks and articles. Good for breadth and for spotting what's current.

All levelsFreeOpen ↗
Reforge

Artifacts library

Real docs from real companies. Steal the structure, not the content.

All levelsFree tierOpen ↗
Google (Coursera)

Project Management Professional Certificate

Not product management, but the delivery mechanics most career-changers are missing.

FoundationalFree to auditOpen ↗
Atlassian

Agile & team playbooks

Practical ceremony templates you can run on Monday. Ignore the tool marketing.

FoundationalFreeOpen ↗
Department of Product

Free guides & templates

Strong on craft: specs, metrics, and market breakdowns.

All levelsFree tierOpen ↗

Prices are indicative and change — every row links to the official page, which is the source of truth. Nothing here is affiliate-linked.